SINCE — Y:2013
Hi, I’m
Danial MM
SCROLL
I’m a visual storyteller and content creator with experience across public sector and digital agencies, crafting narrative-driven visuals that balance clarity, strategy, and aesthetics.
My work spans photography, video, motion, and social content, with hands-on involvement across the entire production process — from concept development to execution. I collaborate closely with teams and stakeholders to translate ideas into clear, engaging visual stories.
I value intention in visual communication. Whether working on short-form digital content or broader brand initiatives, my focus is always on creating work that resonates with audiences and serves its purpose.
EXPERIENCES
01
Plexxie Global
Senior Content Creator
Jun 2025 - Jan 2026
Led creative concept development and execution across digital platforms, producing high-quality photo, video, and written content.
Managed end-to-end content production, including ideation, filming, editing, and publishing.
Developed strategic storytelling to strengthen brand presence and increase audience engagement.
Collaborated with internal teams and clients to deliver content aligned with campaign objectives and brand guidelines.
Coached and onboarded new team members in content production workflows, equipment handling, and post-production standards.
Provided hands-on guidance on filming setups, camera operation, lighting, and editing workflows to ensure content quality and consistency.
02
Singapore Armed Forces (SAF)
Admin & Media Specialist
Apr 2023 - Apr 2025
Media Specialist - Handling media works across internal/external channels
Media Specialist - Assigning and directing perm staff for event coverage
Media Specialist - Managing social media accounts & growth, creating content, and assist on video editing works
Media Specialist - Coaching & guide new perm staffs in using the equipments
Handling HR process and R&D management in the unit
Providing coaching, and supervising new recruits
Maintaining the regimentation in the unit
02
Starbucks Singapore
Shift Manager, Lead Coffee Master, Barista
Sep 2014 - Apr 2023
Lead, train, and managed new employees
Coached new employees and groomed them to become the store’s coffee master
Contributed in District Blend Challenge to support the company’s coffee creativity competition
Promoted to be a Shift Supervisor in the 2015 to lead the store’s operation and oversee the customer service experience
Developed a series of experience in Business and Customers Excellence
Enabled as a store coffee master in 2017 to portrayed the art of coffee and continue to inspire and enable new employees
Accomplished 5 years in the service
03
Prime Minister Office (PMOSG)
Strategy Group - Corporate Communications Intern
Mar 2021 - Aug 2021
Managing social media accounts and preparing content
Created visuals (digital & motion graphics design) specifically for each need
Contributed in website maintenance and updates
Enabled to develop new ideas and contributions to the team, leading on new suggestions to the workflow
04
CTC Global Pte Ltd
IT Specialist Internship
Apr 2017 - Jun 2017
Arranged a month schedule for deployments of new tech refresh for the hospital unit
Identified and troubleshoot the user’s issue in their computers or printers
Maintained the whole operations of stocks of new techs received by the vendor
05
Raffles Marina
Food & Beverage
Apr 2014 - May 2014
EDUCATION
01
Republic Polytechnic
Diploma in Media Production & Design
(now Diploma in Digital Content Creation)
2019 - 2023
Attained and graduated in 2023 - This course gives an overview of broader perspective into the transmedia, showcasing and immersing narrative storytelling in the new era of media.
02
Institute of Technical Education (ITE)
Higher NITEC in Information Technology
2016-2018
Attained and graduated in 2019 - This course gives an overview of networking experience, computer maintanence and operating system configuration, digital marketing, and web programming.
03
Institute of Technical Education (ITE)
NITEC in Social Media & Web Development
(now Nitec in Technology - Web Applications)
2014 - 2015
Attained and graduated in 2016 - This course gives an overview of web design, basic graphics design fundamentals, content management system, animation, marketing, and advanced web programming and design structure.