March 15, 2025

MIRAGE SG

Advertising & Design

At MIRAGE SG, I collaborated with the event collective of cultural thinkers to shape visual narratives that resonate with Singapore’s youth and creative club community. My freelance work spanned branding, visual design, and content strategy—focusing on projects that blurred the lines between art, media, and social commentary.

I was involved in the creation of digital campaigns, brand identities, and community-focused visuals that aligned with MIRAGE’s bold, experimental tone. From moodboarding and conceptual development to final execution, I contributed to pieces that aimed to provoke thought and build cultural relevance.

You can visit their official Instagram page to see of my past works : Instagram

Scope of work included:
– Visual design for social media and campaign assets
– Branding and visual identity development
– Conceptual support for creative direction and content planning
– Collaborative projects with local creatives and partner organizations

The creation process leans on attentive attention to details.

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