The final lap in advertising project - create a campaign to promote GymBuddy.

PROBLEM STATEMENT

Gym Buddy is a new fitness gym located in the heart of Tiong Bahru, offering training programs such as Boxing, HIIT, Circuit, and Endurance (strength). While their initial success has been driven primarily through word-of-mouth, they are looking to expand their reach by exploring more traditional and ambient marketing strategies. For this campaign, I proposed using three key mediums—Print, Social Media, and Video—to effectively support and elevate their advertising efforts, ensuring a comprehensive approach to reaching a wider audience.

MOODBOARD & STYLE GUIDE

CONTENT DEVELOPMENT

(SOCIAL MEDIA)

CONTENT DEVELOPMENT (PRINT)